Internet Marketing, Social Media, Business | StuckInTheFunnel

Search Engine Optimization Tips for Newbies

SEO or search engine optimization knowledge is a critical aspect of online marketing. Whether you want to blog, run an online store or do anything else successfully online, you need to figure out how to get noticed by search engines so that people can find you. Understanding SEO is critical for anyone who wants to be successful in online enterprise.

An important aspect of search engine optimization is the fact that you need to invest time and effort into your website on a regular basis in order get traffic and keep traffic continuously increasing. If you allow your website to sit and collect cobwebs it won’t do much for you.

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Tags: Search Engine Optimization, seo, seo tips, social bookmarking, Social Networking

Pay Per Click VS. SEO – An Overview

Search Engine Optimization is the buzzword around at the moment. It is the art of getting a website to appear higher up in the “natural” results pages of Search engines like “Google”. Although I highly recommended SEO for any business wanting to push online sales or increase website visibility it does have a few limitations:

Time frame:
Due to the nature of how search engines operate and the vast size of the Internet it may take several months before you “see the fruits of your labour” with SEO.

Cost:
SEO is a very specialized field and this is reflected in the cost of hiring a professional seo company.

Black Hat techniques:
There are still many people selling SEO services that use “black hat” techniques in order to gain high rankings in the search engines. By “black hat” techniques I mean unethical techniques that cheat the search engines, for example “cloaking” or “doorway” pages. These techniques may cause a temporary rise in rankings for a website but you run the risk of being banned by the search engines.

Keywords:
It is very difficult to optimize a website for many keywords. You may be able to rank top for some of your keywords but if you sell thousands of individual products then that is only a small fraction of your market.

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Tags: adwords, Pay Per Click, Search Engine Optimization, seo