Consumer Resistance to Mobile Advertising Will Not Stop Its Growth
According to Gartner, mobile advertising will increase 74% ($913.5 million) this year and is expected to exceed $13 
billion by 2013, despite initial consumer resistance.
I’m guessing the the ability to implement location based ad targeting is luring marketers to adopt mobile based advertising. If you have a GPS like me, you may have already seen ads display for nearby stores/restaurants within close proximity to your current location. Increases in GPS technology will continue to make this trend stick, especially with the younger demographic.
A study from Parks Associates released in July said that mobile advertising revenues in the US and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads.
The Parks Associates report said that the adoption of smartphones, 3G network data plans (or newer wireless services), and downloadable applications will spur this growth in ad revenues, with significant increases beginning in 2010.
As an Interactive Marketer, I am excited to explore this trend. However, as a consumer, I am a bit apprehensive about receiving targeted ads on my smart phone. It will be interesting to see how things develop.
