Internet Marketing, Social Media, Business | StuckInTheFunnel

Bing Searches up but Google Holds on to 67% of Global Search Share

A July 2009 analysis done by comScore, Inc revealed that 76.7 billion searches last month which equates to a 67.5% market share, could be attributed to Google. Yahoo ranked a distance second at 8.9 billion searches (7.8% share). Chinese engine Baidu placed third with 8 billion searches (7.0% share).

Overall, search websites saw an increase in activity when compared to figures from last year. I’m sure this correlates to increasing internet usage around the world.

Here are the numbers:

Search Volume by Region

The analysis proved that search behavior varied considerably by region. Among the five global regions comScore tracks, Europe accounted for the highest share of searches at 32.1%, followed by Asia Pacific (30.8%) and North America (22.1%).

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Tags: Google, Microsoft Bing, search engine market share

How Google Calculates Twitter Page Ranks

As many already know, Google began indexing Tweets and Twitter profiles not to long ago. Since then a lot of Search Engine Optimization experts have been trying to find the secret behind Google’s ranking algorithm for Twitter content. While observing my Hoot Suite panel today, I was steered torwards an interesting video released by Matt Cutt, a Google Engineer.

Despite speculation, it turns out that Google does not actually apply any special ranking factors when indexing Twitter content. The rules that apply to any web page also apply to Tweets and Twitter profiles. The number and quality of inbound links to specific Tweets or Profiles dictate how well they rank against others.

Google does not provide additional weight to profiles with  a large number of followers due to the ease of gaining followers and the questionable tactics used by marketers on the site.

Bottom line: optimize your Twitter profile and Tweeted content for Google the same way you would any other web page.

Tags: Google, seo, Twitter, Twitter Page Rank