Internet Marketing Surges as Click Fraud Declines
Research conducted by Click Forensics, a web traffic quality expert, showed reduction in click fraud during the second quarter of 2009.
For the past two years, the average percentage of fraudulent clicks of an advertisers total was around 15%. The number dropped to about 13.9% at the beginning of the first quarter. At the end it had dropped to 12.7%.
Click forensics claims that improved blocking efforts and monitoring have been responsible for the the drop in fraudulent clicks.
However, the fight is till not over as stated by Tom Cuthber, president of traffic monitoring:
“Ad networks should pay close attention to such threats [as publisher collusion fraud] in the coming months,”
If the Internet Marketing industry continues to see improved figures like this, it will only be that much easier to sell the benefits of advertising online. Will the percentage of fraudulent clicks ever be as low as say 3%? Only time will.
