Internet Marketing, Social Media, Business | StuckInTheFunnel

How Google Calculates Twitter Page Ranks

As many already know, Google began indexing Tweets and Twitter profiles not to long ago. Since then a lot of Search Engine Optimization experts have been trying to find the secret behind Google’s ranking algorithm for Twitter content. While observing my Hoot Suite panel today, I was steered torwards an interesting video released by Matt Cutt, a Google Engineer.

Despite speculation, it turns out that Google does not actually apply any special ranking factors when indexing Twitter content. The rules that apply to any web page also apply to Tweets and Twitter profiles. The number and quality of inbound links to specific Tweets or Profiles dictate how well they rank against others.

Google does not provide additional weight to profiles with  a large number of followers due to the ease of gaining followers and the questionable tactics used by marketers on the site.

Bottom line: optimize your Twitter profile and Tweeted content for Google the same way you would any other web page.

Tags: Google, seo, Twitter, Twitter Page Rank

So What is Web 2.0 Anyway?

The term web2.0 was originally presented by O’Reilly Media (A well known media company publishing books and websites on various computer technology topics). It’s a term that refers to a new generation of websites (social networking websites, wiki-based websites etc). These websites take advantage of web application technologies and give web users the ability to collaborate and share their experiences, views, opinions and interests while they surf the web.

The web2.0 is a revolutionary phenomenon. Let’s talk about the most basic characteristics of the websites using the web2.0 concept:

• A web2.0 website should be completely interactive and dynamic with a friendly user-interface based on the latest web2.0 technologies like AJAX.
• Web2.0 websites should deliver web based applications to Internet users and allowing them to make use of these applications through a web browser.
• A web2.0 website should implement social networking capabilities allowing users to interact with each other and create friend lists.
• A web2.0 website should be a democratic website where users will be able to add value by interacting with the web based application.
• A Web2.0 websites should allow it’s users to exercise various controls over the website data and content (adding/deleting/editing content).

The conclusion is that web2.0 websites are build on participatory web based applications focusing basically on user experience and collaboration.

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Tags: application, bookmarking, concept, internet, myspace, social, technologies, users, web, web2, website, youtube