Internet Marketing, Social Media, Business | StuckInTheFunnel

Internet Marketing Surges as Click Fraud Declines

Research conducted by Click Forensics, a web traffic quality expert, showed reduction in click fraud during the second quarter of 2009.

For the past two years, the average percentage of fraudulent clicks of an advertisers total was around 15%.  The number dropped to about 13.9%  at the beginning of the first quarter.  At the end it had dropped to 12.7%.

Click forensics claims that improved blocking efforts and monitoring have been responsible for the the drop in fraudulent clicks.

However, the fight is till not over as stated by Tom Cuthber, president of traffic monitoring:

“Ad networks should pay close attention to such threats [as publisher collusion fraud] in the coming months,”

If the Internet Marketing industry continues to see improved figures like this, it will only be that much easier to sell the benefits of advertising online. Will the percentage of fraudulent clicks ever be as low as say 3%? Only time will.

Tags: Click Fraud, Internet Marketing, Pay Per Click, ppc

Internet Marketing Day Parting Trends Move Torwards Early Morning

If you are a Pay Per Click manager or Search Engine Marketer, you may have heard that the best time of day to use up more of your ad spend is during lunch hours, as many people browse the internet at that time.

However, according to a recent post by the  NY Times, internet and social media junkies can no longer hold off till lunch time before checking the web for news, friend requests and more:

“This is morning in America in the Internet age. After six to eight hours of network deprivation — also known as sleep — people are increasingly waking up and lunging for cellphones and laptops, sometimes even before swinging their legs to the floor and tending to more biologically urgent activities”

This goes to show what an important role the Internet plays in the daily lives of people around the world. What does this mean for Internet Marketers? - Start displaying those ads early!

Tags: day parting, Internet Marketing, Pay Per Click, ppc

Pay Per Click VS. SEO – An Overview

Search Engine Optimization is the buzzword around at the moment. It is the art of getting a website to appear higher up in the “natural” results pages of Search engines like “Google”. Although I highly recommended SEO for any business wanting to push online sales or increase website visibility it does have a few limitations:

Time frame:
Due to the nature of how search engines operate and the vast size of the Internet it may take several months before you “see the fruits of your labour” with SEO.

Cost:
SEO is a very specialized field and this is reflected in the cost of hiring a professional seo company.

Black Hat techniques:
There are still many people selling SEO services that use “black hat” techniques in order to gain high rankings in the search engines. By “black hat” techniques I mean unethical techniques that cheat the search engines, for example “cloaking” or “doorway” pages. These techniques may cause a temporary rise in rankings for a website but you run the risk of being banned by the search engines.

Keywords:
It is very difficult to optimize a website for many keywords. You may be able to rank top for some of your keywords but if you sell thousands of individual products then that is only a small fraction of your market.

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Tags: adwords, Pay Per Click, Search Engine Optimization, seo