Social Media Automation – What's Good and Bad About It?
This post was originally written for the blog Raleigh Web Insights.
When discussing the topic of Social Media with our current or prospective customers we often get the response “I don’t have time for that”. While Social Media is a labor intensive form of marketing, it does provide the personal touch your audience is looking for. Many businesses are unaware that you can actually automate a good portion of your Social Media Marketing.
With a little planning, you can syndicate your online content and reduce the time it takes you to spread your message across all of your social pipelines.
Here are a few tools that can help you do this:
- Tweet Deck (update Twitter and Facebook simultaneously).
- Word Press Twitter Plugin (Display your Tweets on a Word Press Blog)
- Twitter Feed (Automatically feed your blog and other RSS content to Twitter)
- Hoot Suite (for scheduled Tweets and other workflow)
- Posterous - (Allows you to email content and have it distributed to multiple Social Networks Simultaneously. )
Benefits of Social Media Automation:
- Allows marketing staff to spend less time on copying/pasting so they can focus on generating original content and other critical business tasks
- Keeps your content/brand consistent across all social networks.
Negatives of Social Media Automation:
- Can result in neglecting social networks. Make sure you continue to login and build up your following and relationships.
- It may cause you to get labeled as a Spammer or robot. It’s important to comment on the content created by others. Don’t just send your content into the pipeline without participating in other discussions.
Social Media automation can improve your business processes, but remember to use the tools available ethically and build your audience organically.
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