Cyber Monday Sets Single-Day Email Record for 2009
I’m usually the guy that avoids the door busters, afternoon and even the early evening crowds on that day of shopping mania we have all come to know as “Black Friday.” However, this year a new shopping day emerged that existed online known as “Cyber Monday” (Nov 30, 2009). It turns out that this day was an active one for online retailers. That is, if you guage the day’s activity by observing their email marketing metrics.
Data analyzed by Chad White, a research director at Responsys and author of The Retail Emal Blog, shows a 3% spike in week-over-week email activity last week. According to White, retailers flooded their subscribers with an average of 3.7 emails on that day.
In addition to marking a 3% increase from the average of 3.5 emails top online retailers sent the week of November 27, 2009, last week also marked a 44% increase from 2.4 the week of November 6, 2009. On a year-over-year basis using a four-week moving average, retailers sent 12% more emails than the approximately 3.1 they sent during the equivalent four-week period in November-December 2008.
It will be interesting to see if this trend continues the day before and the day after Christmas this year.
