Small Businesses to Increase Email, Social Media Spend in 2010
Small business respondents to a survey conducted by Vertical Response, Inc said that they would be increasing their Email and Social Media marketing ad spend in 2010, but will be reducing their budget for search engine marketing and online display advertising.
831 Businesses were surveyed and 74% said they plan on increasing their email marketing spend and 68% said they plan on increasing their social media budget.
Are small businesses still scared of SEM and Display Advertising?
It appears so. I have worked with many small businesses in the Raleigh area and whenever I bring up SEM or Display Ads, I am usually met with opposition and hear things like “Well, what we do works for us”. I am still a huge advocate of SEM and Display (mostly due to it’s measurable nature) and think that this presents an opportunity for vendor education. If Internet Marketers can better educate SMBs on the benefits of these channels, it will only help their clients.
