Internet Video Viewing Time Up 25%
Recent data from The Nielsen Company shows a 25% increase in total internet video streams and video time per viewer year-over-year in September 2009.
The Top Dog
It’s no surprise that YouTube is still the undisputed champion and brand in online video. The video giant accumulated 6.7 billion US Views in September and saw more than 106 million unique viewers.
The ever-growing Hulu streamed the second-highest number of online videos, 437 million, with 13.5 million unique visitors.
Yahoo, MSN and Fox Interactive Media were up in the top five brands as well:
Are there discrepencies?
Of course. The figures reported by Nielsen’s are more conservative than those recently reported by comScore, which acquires it’s statistics for their estimations of YouTube’s market share differently.
More so, numbers released by YouTube itself, suggest that Nielsen and comScore are both, in fact, underestimating. A recent blog post by YouTube founder Chad Hurley stated that YouTube routinely serves up more than 1 billion video views per day around the world.
Despite these descripencies, it’s no secret that online video is on the rise and here to stay.
