Internet Marketing, Social Media, Business | StuckInTheFunnel

19% of Americans Tweet/Update Their Status Online

According to the latest survey from the Pew Internet & American Life Project, almost one in five (19%) of Americans uses Twitter or similar services to post updates about themselves and their businesses.

This data shows a substantial growth over previous surveys that reported Twitter use. In December 2008 and April 2009, Pew found that only 11% of Internet users made use of a status-update service. A study by Harris Interactive in March/April 09 found the number to be even lower, at a mere 5%.

Yum…Some Twitter Demographics:

  

In addition to the basic demographics of Twitter users, Pew also determined that the following 3 groups of Americans as those responsible for this new growth:

• Social Network Users (35%)
• Mobile Internet Users (25%)
• Young Internet Users between 18 and 24 (37%)

These figures continues to support the trend social media advocates have been trying to pitch to their upper management: Social Media is here and it’s not going away.