Twitter Users are Twice as Likely to View Your Ads
According to a study from research firm Interpret, LLC, Twitter users are twice as likely to click internet ads than those who stick to traditional social networks such as Myspace, LinkedIn and Facebook.
The study was conducted on 9200 Internet users in August 09 and concluded that 24% of Twitter users had rated or reviewed products online compared to 12% of those who used other social networks, but not Twitter.
It was also found that the users of Twitter are twice as likely to view online company profiles than non-Twitter users (20% vs. 9%).
Why is this the case?
Given the hyper/ADD nature of Twitter and the fact that it is not a destination site is the primary culprit behind these numbers in my opinion.
Twitter’s rapid stream of information is more conducive to link clicks than social sites which provide content that requires more concentration and engagement.
What does this mean for your business?
Get on Twitter and start building those relationships. Put a strategy in place that leverages Twitters’ click happy audience and get your brand noticed.
