Twitter Tips for Businesses
A lot of companies are beginning to embrace the SMS dispatch service Twitter. Before jumping into the new 
phenomenon, it is wise to educate yourself on some best practices first.
Here are a few of my humble recommendations for using Twitter for a business account:
Don’t Automate.
Using software such as Hummingbird may help you rack up followers quickly, but you run the risk of coming across as a spammer. Twitter has recently buckled down on removing accounts with suspicious activity as well.
Don’t just promote, engage.
Many businesses make the mistake of using Twitter to push out product offerings and nothing else. While this is expected in traditional media like television or radio, it makes your company seem like a promotion machine that is not concerned with their customers. Use Twitter to spark conversations with customers and listen to their problems.
Put some time into your company profile.
Setting up a company profile with a bio on Twitter does not take more than 5 minutes. If possible, create a custom background that reflects your company’s branding and displays your contact information. You should also display a list of other users on Twitter that work for your company.
Watch those @replies.
Whether you are using free software like Tweet Deck or have a reputation management firm watching your online identity, make sure you respond to all mentions of your brand. This will make your customers feel more connected and appreciated - which will ultimately improve your brand loyalty.
As Twitter evolves, it will be another aspect of your brand maintenance. Make sure you embrace it smartly from the beginning.
