Twitter Brings Dell 3 Million in Sales
While attending a Twitter for Brands event hosted by New Media Age in London Last Friday, Dell employees claimed 
that their Twitter account has driven $3 million in sales since it was first created in 2007.
I am curious as to how Dell tracked the correlation of their Twitter activity to their additional sales.
How did they use Twitter to generate these sales? Did they Tweet about specials, direct message followers or gain new customers by finding them on Twitter?
These claims are evidence that when used effectively, Twitter can be a viable marketing tool. However, a recent poll on Linked In/Harris poll revealed that only 8% of marketing professionals and consumers think Twitter is a usefull promotional tool. Are they right or do they just not know how to leverage the SMS dispatch service effectively?
I think as more companies like Dell show off the value of Twitter, more marketers will educate themselves and adapt their marketing plans accordingly.
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