Sears continues to ride the Social Media Bandwagon
August 29th, 2009 Posted in Industry News, Social Media
According to RetailerDaily.com, big time retailer Sears is continuing to make good on their home improvement 
site: Manage My Home. The site targets consumers working on home improvement projects and provides a portal with products, information and other features sucn as:
- Expert advice and assistance from Sears
- Scheduling delivery of products and home improvement services from Sears reps.
- Helpful blogs written by volunteer homeowners called “Neighborhood Helpers”.
- Advice and tips pushed via Twitter.
- Parts list creation
- Project planners
- Cost estimators
Why is this a good strategy?
Creating a community where you can get free advice, purchase products your project requires and manage your project makes sears a one stop shop for your next home project – if you prefer to use the web for research and planning. This will surely increase the loyalty of Sears’ current customer base and will attract other curious home owners as well.
