How Google Calculates Twitter Page Ranks
As many already know, Google began indexing Tweets and Twitter profiles not to long ago. Since then a lot of Search Engine Optimization experts have been trying to 
find the secret behind Google’s ranking algorithm for Twitter content. While observing my Hoot Suite panel today, I was steered torwards an interesting video released by Matt Cutt, a Google Engineer.
Despite speculation, it turns out that Google does not actually apply any special ranking factors when indexing Twitter content. The rules that apply to any web page also apply to Tweets and Twitter profiles. The number and quality of inbound links to specific Tweets or Profiles dictate how well they rank against others.
Google does not provide additional weight to profiles with a large number of followers due to the ease of gaining followers and the questionable tactics used by marketers on the site.
Bottom line: optimize your Twitter profile and Tweeted content for Google the same way you would any other web page.
September 9th, 2010 at 3:10 AM
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