Company Sold Michael Jackson Twitter Followers
August 10th, 2009 Posted in Industry News, Internet Marketing, Twitter
The guys over at Mashable got an interesting news tip today. 
Apparently the company uSocial:
- Sold Twitter followers which is a clear violation of Twitter’s terms of service.
- Claims to have sold a whopping 25,000 followers to Michael Jackson.
- Sold votes on Digg.com despite a cease and desist order that was issued to them.
Mashable was shocked to receive such a press release since it is obviously some risky PR. However, I have seen been seeing more and more of these risky press releases lately and they seem to…work. Think of KFC’s new “Unthink KFC” campaign that promotes their new grilled chicken. It obviously attacks their brand, but works at capturing consumer interest.
